had all this, where we had a different narrative around gun ownership like they do in switzerland or scotland or other places where people about guns with training and in defense of the nation and as a communal exercise not to mistrust each other. we don't got that. and so i'll just say a things. and again, i think this is for me, it was for me the most challenging part of the book. first, there is a historic argument about public health that i'm making and so part the argument is public kind of i mean i kind of trace how public health came to the gun debate and, you know, it had been kind of going back and forth, but it kind of came to the gun debate at the time that it was high from having relative really brought big tobacco down and brought car makers and, you know, not down. it was just like, hey, you health, health and moms and government regulation and the promise of a liability lawsuit that's going to put you out of business, that's going to that's going to work with guns. so we brought same playbook in the 90 days and the early 2000s as i show to the question of guns and of the story,